Whether your brand deals with toothpaste, jewellery, machine parts or cleaning agents, the way they are packaged has a big influence in how they are perceived. In many cases, packaging is what customers see long before they see the actual product. Think about it, what has a better chance of being sold- toothpaste in a bright colourful box that grabs attention or toothpaste in a generic brown corrugate box? This is why you need to partner with the right packaging company in India. Here are a few tips to help you.
Find a Company in Your City
It would be hard to get an exact count of the number of packaging companies in India. There are companies that work with packaging in almost every city. So, no matter where your factories are located, you will be able to find a packaging company near you. Ideally, always choose a company that has an office in your city. If you happen to live in a place where there are none look for companies located close by. Though a lot of communication can take place over phone calls and emails, working with a company based in Chennai when you’re in Delhi can be difficult.
Judge by Capability, Not Pricing
Every packaging company in India has it’s own specialty. While one company works with tetra packs for consumables, another may deal with corrugate. When you’re choosing a company to partner with the company’s capabilities and experience are what matters most. Firstly, they should be capable of working with the type of materials and processes you need. You probably have a 10 year plan in mind for product expansion. So, ensure that the packaging company can cater to your future packaging requirements as well. Once you know what they’re capable of, take a look at how much experience they have in the field. Also, look into their ability to customize packaging.
Look for Allied Service Availability
Packaging is only one of the steps for getting your product form the factory floor to your customer’s home. Depending on your needs and supply chain, take a look at what the other allied services these companies can offer you. Can they handle retail and wholesale packaging? Can they load the cargo in containers? Do they have warehousing facilities to hold your cargo? Minimizing the number of players can help make your supply chain more efficient.
When you’re looking for a packaging company in India, keep your options open at the beginning. Speak to as many companies as you like and get quotes from all of them. This will give you a good idea of the current market rates and put you in a better position to negotiate. That said, don’t let pricing be your deciding factor. If you have to choose between a company that’s new and relatively experienced but offers lower rates and one that has a good market reputation but slightly higher rates, the latter is always preferable. Ultimately, you want your products to be packed safely and to reach the customer without any damage.
